"Question: How can we compete with the large contractors that sell every brand of equipment and have huge advertising budgets?
Mike Treas: Well, the thing about the large contractors: A lot of people see them as being more expensive as well. Not that a smaller contractor wouldn’t be charging the same amounts, and I really hope and believe they absolutely should be, but I think sometimes people look at the smaller guy and think they might get a better deal. As far as selling every brand of equipment, I truly believe that you don’t want to sell on brand. I want somebody to come out there because I trust them and I don’t care what they sell. We all know in the industry that every system now has a Copeland scroll compressor and a Honeywell gas valve and a GE motor. They’re really the same thing in a different box. It’s what we do with it."
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